Why people avoid excellence

Many say they want to grow, get stronger, become wiser, become happier, or be more effective. Yet, their desire to stay comfortable is more potent than their desire to change because they have focused on it longer.

Almost all change involves intensity. It feels intense to share our most personal selves. It feels intense to allow our bodies to do the reps to get stronger. Sitting and being still feels intense when our minds pull us towards reality. It feels intense to choose to be loving when we want to blame. If growth feels intense and most people avoid intensity, then most people avoid excellence.

Many folks will tend to go for the things that feel like they are checking the box of “doing the thing,” yet it requires the least intensity. This is why we see mediocre things gain popularity so often.

As you create with a commitment to excellence, know that it might not catch on as fast as something mediocre, yet there is no greater reward than knowing you gave everything you had to give.